Archetypes & Branding
From a business brand or personal brand perspective, a story is the meaning created in the process of sharing your messages to fans or customers. It’s there whether you like it or not.
A brand story emerges from the visuals, sounds, facts, messages, values, personality and relationships that encompass it. If you try be everything to everyone, no one will remember you.
BE WHO YOU ARE, STRONGLY!
The purpose of the brand story is not to describe the products or services. That’s advertising. The purpose of the brand story is to inspire an emotional reaction so that people will remember you and take action.
Our brand strategy services will help you make sure your brand story is as effective as possible.
The legendary psychologist Carl Jung explained that archetypes occur worldwide. After traveling the world, anthropologist Joseph Campbell explained that every culture has its heroes, but they have 1,000 different faces. The work of these luminaries reveal that archetypal characters are easy to understand and remember because they imprinted and hardwired into our psyches.
Positive Psychology
Traditional psychology is the study of mental illness. Positive Psychology, however, is the study of mental wellness. The focus of Positive Psychology is to study what people do right, what factors contribute to happiness, what makes individuals and communities flourish.
Four of the major aims of Positive Psychology:
- To be able to life’s challenges with resilience
- To have meaningful relationships with other people
- To find fulfillment in creativity and productivity
- And to find lasting meaning, satisfaction, and wisdom by looking beyond oneself (Keyes & Haidt, 2004)
